6.10.11

remembering a world-class brand manager | steve jobs


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As a young brand manager, I view Steve as the portrait of brand; his products are the epistles that future generations will seek to emulate in essence and popularity. He was the most visionary and inspiring steward for which a company could have ever asked. The precise definition of world-class. I am proud to be among his tribe of followers and will forever remember how his products shaped my education as a brand manager and, to this day, continue to exceed my expectations.

2003 iPod
2005 iPod shuffle
2006 MacBook Pro (used to study brand management at the VCU Brandcenter)
2011 iPhone 4
2011 iPhone 4 (for work)

Best Regards,
Katie Kelley

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