With help from Andy Lynn in the marketing department at Ukrop's, this was the first brand documentary I directed for my dad's consulting firm.
The St. Christopher's School brand centers around the idea that it is important to educate boys not only with regard to academic performance, but also extracurricular excellence. The website comments that "each faculty member is committed to bringing out the best in every boy regardless of whether the pursuit is academic, artistic or spiritual." Thus their tagline, and brand promise, is educating the whole boy.
We practiced on Davis Wrinkle, director of alumni relations for St. Christopher's School. Not only is he an outspoken advocate for the value of a St. Christopher's education, but he is a passionate flyfisherman. Enjoy.