10.3.11

sole society

Akin to the Google fashion concept boutiques.com, where styles are paired to pictures which you choose as a representation of your personality, Sole Society is a new members-only site for the footware obsessed. The platform is unique in that it provides an individual with one pair of shoes a month for a flat rate of $49.99. You do not rent and return but rather, own.

Sole Sister was kicked off by HauteLook, after having recently been purchased by Nordstrom. See more info in this Internet Retailer article.

At the last stage of signing up for the site, I noticed one product-related issue that they might need to address in the near future. I am both a size 8.5 (sandals) and a size 9 (flats/heels).


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