How is culture different from brand? Would it make a difference in peoples' minds if I were attaining my master's degree in creative culture management and not creative brand management?
Ultimately, I think the individual responsible for building a brand is just as responsible for building culture. The only difference - a brand has to do with how a product or service fits into the mind of the consumer and a culture has to do with how one feels when they make a commitment to be a part of a brand.
A brand is driven by external perception, a culture by internal clarification.